In this lesson, students learn about the marketing profession and world economy. They continue to explore how marketing influences consumers. Students work in groups to design and present a marketing plan for the team’s product, which includes logo design and the creation of an advertisement. They also learn about misleading statistics and potential consequences of using statistics that aren’t accurate or appropriate for the context. They complete their Product Design Challenge solutions and present them to a panel and ask for feedback on their designs.We recommend reading Chapter 3, which is included in this book selection and provides a module overview and summary. A materials list, teacher background information, safety notes, standards, assessment, Internet resources, and references are provided. This book selection also includes the Table of Contents, About the Editors and Authors, Acknowledgments, Appendix, and Index.